2005-02-11

Fastlane has a go at "substance"


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Over at Fastlane, GM Powertrain VP Tom Stephens stepped up and tried to inject a bit of substance with his discussion claiming to sort out the facts and myths surrounding fuel economy.

My response to Stephens' content in a moment. First let me reiterate my thoughts on Fastlane.

I prefer a little substance in a blog, so in my opinion this is worth a glance only if you've never checked out Fastlane before. No doubt you've heard of the blog - it was the darling of corporate blogs when it kicked off last month. This post, like all the others at Fastlane is little more than shallow, transparent GM self-promotion.

Mind you, I don't fault GM. They've already gotten far more mileage out of whatever they spent on this advertising than they would in other media. No one says a blog has to be substantive and objective. However, if those are things you cherish then you should ignore the Fastlane "buzz."

As to the piece on fuel economy.

Stephens' post was prompted by this comment in a previous post: "In view of rising gas prices, when is GM going to get off the gas guzzler wagon and start building, promoting, and selling more fuel efficient vehicles?"

To that question, little discussion was necessary. A simple, "When people stop buying them, stupid!" would have been much more honest and to the point.

However, Stephens did go on to defend GM's fuel efficiency honor, citing carefully selected facts and building a "we're better than most," defense. The Fastlane following didn't like it, but it was about all that could be expected given the circumstances. What's he going to say, "Yeah, the fuel economy on our average vehicle is pretty shabby?"

In another life, Stephens could be a Scandinavian mayor: "Welcome to the warmest city in Norway!"

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