2005-08-04

Adidas-bok: Proceed With Caution


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Huge news: Adidas buying Reebok to compete with Nike. Unfortunately, this is more than a simple math equation. Adidas + Reebok is not necessarily = slightly less than Nike.

Is any industry more brand-driven than athletic apparel? The original Air Jordan's were among the worst shoes ever, yet they were a hit and lifted the sneaker wars to a whole new level.

Developing and maintaining a brand's image is a touchy thing. Continuing both brands on their own sounds good on paper, but two corporate giants don't come together like this without some major culture changes.

Reebok is my favorite running shoe (although I've always wanted, but couldn't afford to try some of Nike's higher end cross-trainers), so I hope they don't fart around with that.

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